As a graphic designer on the product design team at Martha Stewart, I helped produce a wide range of crafts products for the brand’s exclusive line at Michael's stores. Through the creation of style guides, graphic design, and specs, we designed seasonal collections that included: scrapbooking papers and tools, stickers, party kits/accessories, and more!
A silly notion come to life (on a shoestring budget), Bananaphone NYC is an interactive street art project intended to incite smiles and inspire kids at heart. Upon ordering 100 foam bananas and a bunch of curly shoelaces, we installed them throughout NYC, Brooklyn and beyond!
Each bananaphone has an Instagram prompt for sharing. So far, we’ve landed bananaphones in the NYC Google offices, in front of the Golden Gate Bridge, in phone booths in Paris, and even one as far as Iceland!
As Andy Warhol famously stated, “You need to let the little things that would ordinarily bore you suddenly thrill you.”
:: Created with partner-in-art, Ian Duerr ::
As the lead designer and second full-time employee at Bloom, a white label, digital stationery start-up, I take pride in having helped define the culture and design process within the company. I assisted in managing and art directing a team of freelancers to create fully customizable, seasonal stationery and invitations. I also worked closely with the production team to develop best practices and test product and user experience prior to publishing the online suites.
Logo, business card, site sketches and social media imagery for The Business Bakery.
Various commissions for social media quotes and imagery.
From concept to production, a sampling of some products I helped dream up!
I had the opportunity to assist in managing a team of designers (and awesome interns) as the Senior Pets Designer at Martha Stewart for two years.
We produced a wide range of products for the brand’s exclusive line at Petsmart. Through the creation of style guides, graphic design, and product specs, we brought seasonal collections to life from the inspiration phase, through to product sampling and onto Petsmart shelves across the nation.
Working on this specific category made me realize that the design processes I have developed throughout my career, can be applied across many product platforms.
We designed clothes...and toys!
For dogs! And cats!
Values poster and Chapbook design for 826NYC.
In my free time, I volunteer weekly (behind the secret bookcase) at 826NYC’s, Brooklyn Superhero Supply Co. 826NYC is a national nonprofit dedicated to supporting students ages 6-18 with their creative and expository writing skills.
"In her two and a half years with 826NYC, Valerie has volunteered more than 100 hours of her time across a wide variety of programs. From weekly tutoring in Park Slope, to leading workshops, to designing student publications, Valerie has impacted the lives of countless students and made a huge difference in the work we do here at 826NYC. Most recently, Valerie has worked alongside 826 staff and students to design a poster detailing our commitment to openness and inclusion which will soon hang in all of our permanent sites, and has successfully guided eight-year-old Noah towards completing many hours of writing and math-based games – no small feat! We are as lucky as ever to have Valerie, so thank you and congratulations on becoming our first two-time Volunteer of the Month winner!"
-- Liz Levine, Volunteer & Programs Coordinator
I send out “Val’s” Day cards instead of holiday cards! #punny
Tales of friendship, adventure and treats!
Illustrations by Christina Frayne
Branding for Turtle Dance Music!, autism friendly music shows for kids.
Illustrations by Sarah Grillo.
GIFs and silent movies!
Logo/branding re-design proposal for NYC restaurant, Petite Abeille.
Illustrations by Sarah Grillo!
I seek magic in the mundane and everyday hustle-bustle and am always on the lookout for lost playing cards. I have found and collected about a hundred to date!
Naming, branding and site sketches
for a boudoir photography studio.
Photographer: Gary Caunitis
Hand lettered logo: Crystal Kluge
Call + Response IV, is an art show that pairs writers and artists. I was honored to be chosen as one of sixteen writers in the show's fourth year.
'Space Bunny' painting by Benjamin Claassen III in response to my piece of writing!
Co-curators: Dillon Babington, Kira Wisenieski & Mike O’Brien
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CALL + RESPONSE is an (almost) annual art show in the nation's capital that brings writers and visual artists together to create and showcase joint, original works. For the first three iterations of the show, the writers called, and the visual artists responded.
In 2014, we've switched it up a bit.
For this year’s show the Philadelphia band Restorations created a single long-form instrumental track, which we sent to sixteen acclaimed, emerging and award-winning poets, fiction writers, journalists, and essayists largely based in the DC/Baltimore metropolitan area.
The writers wrote short, reactive pieces, none over one-thousand words, all in unique, original conversation with Restorations and their music. (View all of the writing for Call + Response IV HERE.)
Each written response went to one of sixteen acclaimed, emerging and award-winning visual artists who entered the conversation, too: not just with the written work, but with the music as well.
At CALL + RESPONSE IV’s opening on October 11, 2014 at Hole in the Sky in northeast D.C. Restorations performed and each piece of writing was displayed with their visual response. There was a 7inch of the music packaged with all the writing from the show.
Papercut shadowbox of my childhood home created for an employee art exhibit at Martha Stewart Living.